The customer data platform (CDP) space continues to gain momentum as big tech and emerging software companies continue to invest in CDP.
Here are some insights on how Martech is enabling enterprises to overcome market challenges.
One of the most important elements of any effective analytics program is its guiding set of principles. Exploring 4 key principals to build a better analyti
Customer feedback is necessary for many parts of business, but only if it’s accessible to everyone. Here are a few reasons why you should integrate your f
The CMO is in a precarious position right now. Here’s how they can use measurements and analytics to prove their worth going forward.
Data is everywhere and it’s time for leaders to make decisions based on data rather gut feelings. Here are steps to follow to more data-driven leadership.
The application of Big Data and Analytics will be at the core of the Digitally Transformed organization in 2017. Here's what you need to know.
There is no question that one of the biggest opportunities for businesses is Big Data. From improving customer experience to optimizing business operations,...