Twilio has released its third annual State of Customer Engagement Study exploring the opportunities and challenges for customer experience.
Personalization has become a “basic expectation” among consumers. A dive into the state of personalization.
Apple's changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data.
The customer data platform (CDP) space continues to gain momentum as big tech and emerging software companies continue to invest in CDP.