Apple's changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data.
According to a new “State of the CDP” report from Treasure Data, CDPs are becoming a valuable member of the marketing team.
CMOs around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic.
The customer data platform (CDP) space continues to gain momentum as big tech and emerging software companies continue to invest in CDP.