The News: TeleSign recently announced the opening of its new datacenter in Brussels, designed to offer clients greater data sovereignty that will exceed the data protection requirements set forth by the European Union including GDPR regulations. Read the full TeleSign Press Release.
TeleSign Opens New Datacenter in Brussels Aimed at Protecting its Clients in the Region from Hefty GDPR Fines
Analyst Take: TeleSign opening is new data center in Brussels is an excellent move since many of its clients are multi-regional in nature operating in countries that have enacted their own data sovereignty laws aimed at protecting their citizens. These organizations are seeking partners that help protect them on these journey and this move from TeleSign is designed to do just that. For organizations operating in the European Union, regulations require that if they are collecting consumer data, they must be doing so with a justifiable reason and need take every precaution to protect that information. Organizations not meeting these requirements are subject to significant fines. In some instances, fines can be levied for as much as four percent of an organization’s annual revenues, in a reputational hit for noncompliance as well as the possibility of breach of trust issues with their customers and partners which can be catastrophic in many cases. In fact, many notable companies have been fined over the most recent years for violating GDPR regulations.
GDPR: You will be fined for Misuse
Notable organizations that have been fined by the EU to date include Amazon (€746 million Euros), WhatsApp (€225 million Euros), Google LLC (€90 million Euros), Facebook Ireland (€60 million Euros), Google France (€50 million Euros), H&M (€35 million Euros), British Airways (€22 million Euros), Marriot (€20 million Euros) and many more. Fundamentally, if a firm wants to operate in the European Union and is collecting data and a breach or misuse is discovered, the organization will be fined in an expeditious manner.
Be Paranoid: The More You Digitally Transform, the More Attack Vectors You Create
Digital transformation and customer centricity strategies come with costs. Today, consumers demand organizations in all vertical markets to be 24×7 whether it’s placing an order on their favorite Internet retailer, accessing their cloud-based CRM system at 3 in the morning or on social media interacting with their friends or forgetting their credentials. All of this implies these organizations are generating more data on its customer base for their analytics teams to analyze while the consumer is also being hunted down by bad threat actors whether it’s a phishing, vishing, smishing and other methods. Fundamentally, not everyone is savvy at protecting their identities and even employees at the top organizations at the largest companies in the world can be tricked into giving up sensitive data, which was the case recently, when Apple and Facebook were tricked by hackers pretending to be cops and handed over user data.
Wrapping it up
TeleSign opening its new datacenter in Brussels was definitely good news. I believe this is a positive step for the company and one that will go a long way in assuring both current and prospective clients that TeleSign takes their data privacy and the data privacy of their customers seriously and will go to great lengths to protect that privacy. This move can also help TeleSign establish a significant competitive advantage over others who aren’t taking these kinds of proactive steps to prevent and protect against significant fines from GDPR legislation.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.
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Image Credit: TeleSign
Michael Diamond is an industry analyst and foresight professional with 25 years of experience in the IT channel and market research industry. He is a route-to-market expert covering desktop and mobile devices, collaboration, contact center, ProAV, data center infrastructure, and cybersecurity. Prior to joining Futurum Research, Michael worked for The NPD Group as the sole industry analyst covering indirect channels, cybersecurity, SMB and vertical market trends, data center infrastructure (e.g., enterprise storage, servers, networking), ProAV and PCs. He has been quoted by media outlets such as Bloomberg, Kiplinger, TWICE, OPI (Office Products International), Apple World today, Dark Reading, Enterprise Storage Forum, Credit-Suisse, Footwear News, CRN (Computer Reseller News), Channel Futures and Into Tomorrow. Michael has presented at myriad events including The Channel Company’s Xchange, The Global Technology Distribution Council’s summit, SMB TechFest and more.