Listen to this article now
Zoomtopia — Zoom’s Third Annual User Conference
For the third year now, Zoom will host its annual user conference. The conference is called Zoomtopia and is held October 15 – 16 in San Jose. The two-day event gives users a first-hand look at the current state of the Zoom Unified Communications platform. Vendors and partners will also be on hand to demonstrate how they work with Zoom. Here’s why you should make the trek to Silicon Valley in October for Zoomtopia,
First Zoomtopia Event Following Its IPO
This is the first Zoomtopia since the company went public in April. The company’s quarterly earnings report clearly highlighted Zoom is heading in the right direction. CEO Eric Yuan will kick off the event with a keynote talking about their stock success and product future.
Zoomtopia Expo Hall
Event organizers are using a space theme for this year’s Zoomtopia conference. The Colony Expo Hall is where you will find all the partners that support and augment Zoom. In the past, this space has been used to demonstrate integration with Augmented Reality, Slack, and Workplace by Facebook. Distributors will also be on hand to showcase their Zoom Rooms.
Hallway discussions may well be the most essential part of any Zoomtopia event. These are small, intimate chats with real world uses of Zoom. Hallway talks aren’t necessarily on the show agenda, but they indeed take place every day. You will meet others in your same position offering insights on the way they are using the platform. Discovering how colleagues and competitors are leveraging Zoom is invaluable. Zoomtopia is the one place where these conversations happen seamlessly.
In both the Constellation Talks and Lightspeed Theater, presentations will take place. The spaces offer Zoom employees and partners a space to show how Zoom can make your company better. Zoom is evolving into more than just a video conferencing service. Sitting in on one of the Talks or Theater would give you insight into how you can leverage the Zoom platform more.
I’m not saying Zoomtopia is worth bringing your entire team, but it’s definitely worth sending a few key members. The keynote chats with other users, and the Lightspeed Theater are both worth attending. Sending a small group for the Expo Hall is also a good investment. Zoom is poised to dominate the Unified Communications space even more than they do now. Getting a roadmap to where they are heading is a good idea for you and your company.
Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.
Timothy Albright is Analyst in Residence at Futurum Research where he covers the Collaboration, Unified Communication and ProAV space. Tim is also the founder of AVNation, an audiovisual industry B2B media firm. Taking the data, ideas, and objectives of clients and industry leaders and turning them into easily digestible content is where Timothy has lived and worked for the last twenty years. His career has lead him into broadcast television and radio, education, programming, digital media production, and has been teaching and producing podcasts since 2006. Over the last ten years, Timothy has been focused on researching where business communication is and where it is going. This includes working with education, healthcare, and Fortune 1000 companies leverage their existing infrastructure to help their employees and customers communicate more effectively and efficiently. In addition to hosting and producing a weekly AV and UC news program, he has contributed to several industry-leading publications. Timothy has lead industry discussions around the globe and is a highly sought-after moderator for his ability to bring the real-world uses into conversations and panel discussions.