For this vignette of a recent episode of the Futurum Tech Webcast, Part of the 5G Factor series, analysts Ron Westfall and Shelly Kramer assess how Nokia smartly leveraged MWC Barcelona to refresh its brand and visual identity as well as portfolio development and marketing strategy.
Their conversation focused on:
- How Nokia is executing its three-phased company strategy to deliver sustainable, profitable growth.
- Nokia is swiftly attaining portfolio-wide differentiation by prioritizing ESG as a driver of value creation across the entire digital ecosystem including customers and partners.
- Why Nokia’s six strategic pillars, consisting of growing market share with CSPs, robust expansion of Enterprise presence, focus on leading segments where competing is prioritized, broaden IP monetization, expand Xaas/SaaS opportunities, and developing ESG into a competitive advantage, can make Nokia the trusted provider of choice across the digital ecosystem.
- How the four identified enablers, including future-fit talent, long-term research, operations digitalization, and brand refresh, can augment the six strategic pillars in assuring Nokia meets rapidly evolving customer demands.
Ron and Shelly delve into why they see Nokia bolstering its overall competitive position, especially across the mobile ecosystem, through its six strategic pillars underpinned by key enablers, can help swiftly broaden Nokia’s overall digital ecosystem influence and presence.
Watch a vignette of this conversation from our most recent episode of The 5G Factor, our webcast series focusing on all things 5G. Find the video here:
And the full episode here:
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Author Information
Ron is an experienced, customer-focused research expert and analyst, with over 20 years of experience in the digital and IT transformation markets, working with businesses to drive consistent revenue and sales growth.
He is a recognized authority at tracking the evolution of and identifying the key disruptive trends within the service enablement ecosystem, including a wide range of topics across software and services, infrastructure, 5G communications, Internet of Things (IoT), Artificial Intelligence (AI), analytics, security, cloud computing, revenue management, and regulatory issues.
Prior to his work with The Futurum Group, Ron worked with GlobalData Technology creating syndicated and custom research across a wide variety of technical fields. His work with Current Analysis focused on the broadband and service provider infrastructure markets.
Ron holds a Master of Arts in Public Policy from University of Nevada — Las Vegas and a Bachelor of Arts in political science/government from William and Mary.
