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Back before social media and digital, an analyst was by far the best way for a technology company to build trust outside of the marketing department. Today, Analysts are still important, but the game has changed.
Digital Transformation is one of the most powerful currents in business today. Technology is not just something we use, but it is entrenched in our lives. From the moment we wake up we are consumers of technology and content.
Today’s analyst must bring together more than just what technology is and how it works. Instead, the focus needs to be on the rapid change and how it is affecting people at work, at home and everywhere in between.
Exploring, why we need a new type of analyst.