Why Empowering Sales Teams and Improving the Employee Experience is Critical Today

It used to be that customer satisfaction was the most important element of a company’s success. In recent years, however, we’ve seen a shift toward employee satisfaction. The pandemic forced many employees to reevaluate their priorities when it comes to the workplace. Employees in today’s workplace want flexibility, they want technologies that make work easier, and they want to feel like they have a say in how the business operates.

Sales teams today, are working longer, feeling greater burnout, and are increasingly frustrated by growing tech stacks that don’t seem to deliver on their promises of streamlining and automating their workloads. These compounded issues contribute to dissatisfaction in the employee experience, contribute to employee retention challenges and, ultimately, have a negative impact on the bottom line.

The good news? Organizations are starting to recognize the need to put employees first. Culture changes are happening, and it’s been proven that better employee experiences are a strong indicator of revenue.

In our latest research brief, Why Empowering Sales Teams and Improving the Employee Experience is Critical Todaydone in partnership with Microsoft, we dive into the current state of employee experience and how it can impact overall business success.

In this research brief you’ll learn:

  • An overview of common employee experience challenges for sales teams
  • A look at how to transform the seller experience and why that will make a difference
  • An exploration into how to find the right technology partner for the future

With so many issues making life challenging for today’s sales teams, it can be difficult to know how to make sales processes easier, but with the right partner and technology solution, change is possible. If you are interested in learning more about transforming your seller experience, download your copy of Why Empowering Sales Teams and Improving the Employee Experience is Critical Today, now.

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At Futurum Research our three key focus areas are research, analysis, and insights. We also provide a full offering of advisory services geared towards helping organizations adapt to new technologies and operationalize digital transformation, along with other services through our sister companies Broadsuite Media Group and V3 Broadsuite.

About the Authors

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”

Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. Read Full Bio