Transforming to an Intelligent Enterprise is Table Stakes for the Consumer Products Industry

The Consumer Products industry has faced massive upheaval in the last decade. With the rise of social media, e-commerce, and mobile buying, traditional mass marketing to consumers no longer works. Now, with information readily available at their fingertips, consumers are interested in developing relationships with organizations that both match their values and meet their needs — and the Consumer Products industry needs to follow suit.

As if that wasn’t enough, the global events of 2020 forced consumers to shift buying behavior once again, adding even more strain to an already taxed industry. It’s clear that now is the time for organizations in the Consumer Products industry to determine where they are in digital transformation and create a strategic plan to move forward.

In Transforming to an Intelligent Enterprise is Table Stakes for the Consumer Products Industry — done in partnership with SAP and Intel — we explore why the future of the Consumer Products Industry lies in the SAP Intelligent Enterprise strategy, the technologies that power intelligent enterprises and the steps organizations can take today to begin their transformation.

In this brief you’ll learn:

  • The state of the Consumer Products Industry
  • Common challenges faced by consumer products companies
  • An overview of the Intelligent Enterprise suite, including the benefits of the strategy
  • Real world examples of organizations that have successfully transformed to intelligent enterprises
  • Recommendations for future transformations

As customer expectations continue to shift, new technologies emerge, and data continues to be the lifeblood of the economy, Consumer Products organizations will need to embrace the opportunity to speed digital transformation. By working to become an intelligent enterprise using SAP technologies powered by Intel, an organization’s transformation journey can begin in a quick and relatively painless manner. If you’re interested in learning how to transform your organization, download your copy of Transforming to an Intelligent Enterprise is Table Stakes for the Consumer Products Industry today.

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At Futurum Research our three key focus areas are research, analysis, and insights. We also provide a full offering of advisory services geared towards helping organizations adapt to new technologies and operationalize digital transformation, along with other services through our sister companies Broadsuite Media Group and V3 Broadsuite.

About the Authors

Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. Read Full Bio

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”