As we continue transitioning to a more connected world, cars lacking the latest technology simply don’t cut it anymore. Most people want more than just a basic vehicle whose only job is to get them around town. Instead, drivers want a car that meets many needs, so they not only feel comfortable and safe while they drive, but also entertained and digitally connected along the way—thanks to the incorporation of modern technology on the dashboard. And with more people prioritizing environmental responsibility, they expect their car to reflect that by being, at minimum, fuel efficient or even electric.
What should car manufacturers do in order to stay competitive in the evolving automotive industry? Start by downloading The Intelligent Enterprise for the Automotive Industry to get the latest tips on appealing to drivers in this age of digital transformation.
When you download this report, you’ll learn about the recommended priorities for success in the automotive industry. The following are just a few of them:
- Get to know your customers and how to delight them, using popular tools like social media, chatbots, and demographic data.
- Differentiate your vehicles by offering the right services to the right people through technology, such as the ability to digitally make reservations for parking or charging stations.
- Focus on offering connected cars and gather the data they generate so you have customer feedback before you make your next product or service.
Clearly, putting technology to good use is a major part of pulling ahead of competitors in the automotive industry. Today’s focus on digitalization gives auto manufacturers a huge opportunity to connect better with customers and give them the products and services they want. If you’re interested in learning more about how to do this, download The Intelligent Enterprise for the Automotive Industry to see what Futurum Research has to say about using technology to benefit both companies and consumers.
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At Futurum Research our three key focus areas are research, analysis, and insights. We also provide a full offering of advisory services geared towards helping organizations adapt to new technologies and operationalize digital transformation, along with other services through our sister companies Broadsuite Media Group and V3 Broadsuite.