The Future of Media is in the Cloud

In the last few years the media industry has been at the forefront of technology disruption. Downloads, streams, views and subscription revenue have replaced tangible products like DVDs and CDs. New business models, new players, and new ways to consume media have disrupted the industry like never before. In addition to those changes, the pandemic created an unprecedented demand for content — which many media companies delivered.

To maximize the value and monetization of each piece of media bought and sold, to provide the personalized experience that customers want, and to scale at the pace content is being produced and procured, the media industry as a whole must move toward the cloud. Having the best content is no longer enough. Having the best content and an intelligent, scalable technology strategy are required to gain a competitive advantage in today’s market.  

It’s clear that companies within the media industry are facing a critical point in their own history. In The Future of Media is in the Cloud — created in partnership with SAP — we explore what media companies need to do to embrace new business models and how SAP technology such as SAP industry cloud can help drive the transformation.

In this brief you’ll learn:

  • The state of the Media Industry
  • An overview of the opportunities facing media companies
  • How SAP technology such as SAP industry cloud can help companies embrace the opportunities

Moving to the cloud holds tremendous benefits for media companies facing fierce competition. Whether its storage, automation, or analytics, SAP industry cloud helps businesses improve agility, scale faster, and keep costs low. If you’re interested in learning how to transform your organization, download your copy of The Future of Media is in the Cloud today.

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At Futurum Research our three key focus areas are research, analysis, and insights. We also provide a full offering of advisory services geared towards helping organizations adapt to new technologies and operationalize digital transformation, along with other services through our sister companies Broadsuite Media Group and V3 Broadsuite.

About the Authors

Daniel Newman is the Chief Analyst of Futurum Research and the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. Read Full Bio

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”