Sales Teams Need a Transformation, Microsoft is Ready to Deliver

Sales teams today have seemingly endless options when it comes to technology. We are able to track and analyze millions of data points from hundreds of touchpoints through the customer journey for insights that can lead to a conversion. Salespeople can automatically send marketing messages via any channel — and make those messages personalized to the specific needs of the customer receiving it.

However, the volume of data can be overwhelming and, in many cases, remain in silos across departments in the enterprise. In other instances, the technology solutions currently in use may be viewed as cumbersome and difficult to use. Many sales team rely on manual data entry in their customer relationship management (CRM) systems, which many fail to do consistently. Faulty insights, incomplete or inaccurate customer profiles, and poor revenue forecasting can limit the value of any tech stack.  

In our current business climate, sales has never been more challenging — making real-time customer insights even more important. Combine that with changing business models due to a global pandemic and a demand for greater data transparency, and salespeople have a lot to deal with. But it also is the perfect time for a change.

In our latest research brief, Sales Teams Need a Transformation, Microsoft is Ready to Deliver, done in partnership with Microsoft, we analyze the current sales environment and look at what impactful changes to CRMs could be made to drive a meaningful transformation.

In this brief you’ll learn:

  • Current state of sales teams and sales technology
  • Common challenges that sales teams face with their technology deployments
  • An overview of the new vision that sales teams need and how Microsoft is ready to deliver

By understanding the changes and challenges we are seeing in the global sales environment, sales teams can begin to reimagine their processes to drive better outcomes. If you are interested in learning more, be sure to download your copy of our latest brief today.

In partnership with:

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At Futurum Research our three key focus areas are research, analysis, and insights. We also provide a full offering of advisory services geared towards helping organizations adapt to new technologies and operationalize digital transformation, along with other services through our sister companies Broadsuite Media Group and V3 Broadsuite.

About the Authors

Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. Read Full Bio

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”

Lauren Kirkpatrick is a junior analyst and project lead for Futurum Research. She covers topics ranging from corporate DEI and ESG initiatives, to cloud, mobility, and beyond. When she’s not working, she’s either chasing her dog, Whiskey, or cheering on her beloved LA Dodgers at the ballpark.