Prioritizing Security Without Sacrificing Customer Experience: A Win-Win for Everyone

In this age of digital transformation, nearly every company that allows for web or app-based account creation vulnerable to fraud from fake accounts or unauthorized account sharing. Whether it be ecommerce, on-demand services like ride shares and grocery delivery, video streaming, or financial and payment apps everyone, from both B2B and B2C companies, are at risk.

And while most organizations understand the need for better cybersecurity protection, breaches still happen frequently — and they are increasing in severity and volume. 

In our latest research brief, Prioritizing Security Without Sacrificing Customer Experience: A Win-Win for Everyone — done in partnership with Telesign — we analyze the challenges faced by organizations as they move deeper into their digital transformation journeys, and how prioritizing security can enhance both the customer and company experience. 

In this report you’ll learn:

  • The current state of fraud protection
  • Common challenges that companies face with their cybersecurity protection
  • How prioritizing security and customer experience is a win-win for everyone
  • Why Telesign is worthy of consideration

As more and more users go online to learn, shop, and connect, the threat on digital trust continues to grow. That’s why it’s never been more important for businesses, regardless of industry, to secure the onboarding process for new users, maintain account integrity, prevent fraud, and streamline customer engagement. If you are interested in learning more about Telesign and how they can help keep your organization and customers safe, download your copy of Prioritizing Security Without Sacrificing Customer Experience: A Win-Win for Everyone, today.

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At Futurum Research our three key focus areas are research, analysis, and insights. We also provide a full offering of advisory services geared towards helping organizations adapt to new technologies and operationalize digital transformation, along with other services through our sister companies Broadsuite Media Group and V3 Broadsuite.

About the Author

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”