PC Industry and Chips — A Look at What’s Now and What’s Ahead. Exploring Evolving Architectures and Ecosystems for Client Computing

x86 processors and their precursors, initially developed by Intel, have been the dominant force in the PC processor market since the 1980s. They have formed the core of the Windows PC ecosystem, powerful Chromebooks and Linux machines and also Apple computers since 2005.

But last fall, Apple announced it would shift from x86 processors in favor of its own ARM-based M1 CPU. The announcement sent shockwaves through the PC market leaving many to wonder if this new direction, alongside growing demand for Chromebook laptops, signaling an impending softening of the decades-long dominance of the x86 platform in the CPU market?

In our latest white paper, PC Industry and Chips — A Look at What’s Now and What’s Ahead. Exploring Evolving Architectures and Ecosystems for Client Computing — done in partnership with Intel — we sought to determine what impact, if any, might Apple’s shift to ARM-based processor have on the PC CPU marketplace and if Apple’s M1 processor would disrupt other chipmakers.

In this white paper you’ll learn:

  • The state of the global PC marketplace and x86 ecosystem
  • A look at the dominance of Intel and AMD
  • Highlights of noteworthy trends that speak to the continuing strength of the x86 platform
  • The impact COVID-19 had on the PC market and CPU shipments
  • How Apple’s M1 chips will likely fare with customers

The PC market definitely shifted in 2020 as the demand for laptops amidst lockdowns and stay-at-home orders grew exponentially. Our analysis in this report looked to quantify just how these shifts as well as the Apple announcement will play out in the next 12 to 24 months. If you’re interested in learning more about today’s PC CPU market, download your copy of PC Industry and Chips — A Look at What’s Now and What’s Ahead. Exploring Evolving Architectures and Ecosystems for Client Computing today.

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At Futurum Research our three key focus areas are research, analysis, and insights. We also provide a full offering of advisory services geared towards helping organizations adapt to new technologies and operationalize digital transformation, along with other services through our sister companies Broadsuite Media Group and V3 Broadsuite.

About the Authors

Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. Read Full Bio

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”

Olivier Blanchard has extensive experience managing product innovation, technology adoption, digital integration, and change management for industry leaders in the B2B, B2C, B2G sectors, and the IT channel. His passion is helping decision-makers and their organizations understand the many risks and opportunities of technology-driven disruption, and leverage innovation to build stronger, better, more competitive companies.  Read Full Bio.