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Leveraging the Power of Customer Data Platforms for Precision Marketing to Healthcare Providers

Data is crucial for the life sciences industry, specifically pharmaceutical companies. Data is needed for every step of the drug development process from research and development to manufacturing and operations. Marketing these drugs to the right healthcare providers and delivering a connected customer experience requires data — and lots of it.

These organizations are tasked with identifying patient populations, building relationships with healthcare providers (HCP), targeting key physicians, and engaging these segments, effectively, in order to find success in a crowded marketplace. But this is often challenging when data is not managed and mined for insights.

The good news is that we’ve seen many within the pharmaceutical industry embrace rapid digital transformation over the course of the last few years. Spurred by a global pandemic, we are finding organizations expressing a desire to move more rapidly and efficiently to identify roadblocks and challenges and to explore technology solutions that can help surmount them.

In our latest research brief, Leveraging the Power of Customer Data Platforms for Precision Marketing to Healthcare Providersdone in partnership with Treasure Data, we analyze the current pharmaceutical marketing environment and look at how technology solutions can help organizations tap into the power of data.

In this brief you’ll learn:

  • An overview of the current life sciences landscape
  • Common challenges for precision marketing to healthcare providers
  • An overview of the value customer data platforms can bring to HCPs
  • How Treasure Data is a difference maker in this area

By understanding the power that data can have and the value that technology such as customer data platforms can bring, organizations in the pharmaceutical industry can begin to transform to drive better outcomes. If you are interested in learning more, be sure to download your copy of Leveraging the Power of Customer Data Platforms for Precision Marketing to Healthcare Providers today.

In partnership with:

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At Futurum Research our three key focus areas are research, analysis, and insights. We also provide a full offering of advisory services geared towards helping organizations adapt to new technologies and operationalize digital transformation, along with other services through our sister companies Broadsuite Media Group and V3 Broadsuite.

About the Authors

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”

Lauren Kirkpatrick is a junior analyst and project lead for Futurum Research. She covers topics ranging from corporate DEI and ESG initiatives, to cloud, mobility, and beyond. When she’s not working, she’s either chasing her dog, Whiskey, or cheering on her beloved LA Dodgers at the ballpark.