The European Commission has launched back-to-back antitrust investigations into Amazon’s business practices in the EU. In an era where Big Tech keeps getting bigger, antitrust investigations and lawsuits are becoming commonplace. These two new investigations are only the latest ones to hit one of the “big four” tech companies. However, unlike previous investigations and lawsuits, these two — brought by the European Commission at the beginning of the month — seem flimsy at best.
The first investigation centers on the allegation that Amazon is collecting non-public business data from independent third-party sellers operating in its marketplace, then using that data to benefit its own retail business. The second investigation focuses on Amazon’s alleged preferential treatment of its own retail business and third-party marketplace sellers that use Amazon’s logistics and delivery services over third-party sellers that do not, and how this preferential treatment may be pushing third-party sellers toward Amazon services adoption to avoid being deprioritized by Amazon’s sales algorithm.
Our newest research brief, How the European Commission’s Defective Case Against Amazon is Likely to Unravel Along Already Discernible Fault Lines explores these two investigations, including the judicial expectations, as well as a threat assessment should these cases move forward. We share Amazon’s current response and the likely arguments they will use to protest the investigations.
In this report you’ll learn:
- The basics of each investigation
- An understanding of the relentless pursuit of U.S. tech companies
- The glaring flaws that exist in the cases thus far
- The impact these cases might have on Amazon and other tech companies
The investigations could take months to pursue, and it will be interesting to watch this play out as what happens here will no doubt impact more than just Amazon. For a complete dive into the allegations and the cases, download your copy of How the European Commission’s Defective Case Against Amazon is Likely to Unravel Along Already Discernible Fault Lines today.
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Author Information
Daniel is the CEO of The Futurum Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise.
From the leading edge of AI to global technology policy, Daniel makes the connections between business, people and tech that are required for companies to benefit most from their technology investments. Daniel is a top 5 globally ranked industry analyst and his ideas are regularly cited or shared in television appearances by CNBC, Bloomberg, Wall Street Journal and hundreds of other sites around the world.
A 7x Best-Selling Author including his most recent book “Human/Machine.” Daniel is also a Forbes and MarketWatch (Dow Jones) contributor.
An MBA and Former Graduate Adjunct Faculty, Daniel is an Austin Texas transplant after 40 years in Chicago. His speaking takes him around the world each year as he shares his vision of the role technology will play in our future.
