How AI Price Optimization Can Play a Significant Role in Both Business Growth and Customer Experience

Customers are expecting more from B2B businesses these days, not just in terms of product quality but also customer experience. In the past year, many organizations had to fully pivot operating models and create new omnichannel commerce strategies that would improve customer experience and drive growth.

But even before the disruptions of 2020, creating commerce and pricing strategies was not

easy. Organizations need to connect data from multiple places into one central repository that would enable seamless collaboration across departments and enable them to predict demand response to a price based on historical behavior. The problem: most businesses didn’t have the right technology or workflows that would allow this.

In our latest white paper, How AI Price Optimization Can Play a Significant Role in Both Business Growth and Customer Experience — done in partnership with PROS — we explored the struggles that many B2B businesses deal with in their pricing and commerce strategies and the potential technology solutions that can made a difference as part of the B2B tech stack.

In this white paper you’ll learn:

  • The state of B2B omnichannel commerce
  • Challenges with current B2B omnichannel commerce strategies
  • Key features the right technology solution has
  • An overview of the Pros Platform
  • The role price optimization can play in customer experience
  • Recommendations for finding the right technology partner

A large part of providing great B2B customer experience is providing a strong product offering in a way that is fast, consistent, easy, and transparent. Finding the right technology solution that will enable this is crucial for success now and in the future. If you’re involved in pricing, commerce, or sales in your organization and want to take your commerce strategies to the next level, download your copy of How AI Price Optimization Can Play a Significant Role in Both Business Growth and Customer Experience today.

In partnership with:


Download Now

At Futurum Research our three key focus areas are research, analysis, and insights. We also provide a full offering of advisory services geared towards helping organizations adapt to new technologies and operationalize digital transformation, along with other services through our sister companies Broadsuite Media Group and V3 Broadsuite.

About the Authors

Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. Read Full Bio

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”