The team at Futurum Research partnered with SAS for a deep dive into all things customer experience, seeking to define what customer experience is today and how it will evolve through 2030. The end result, a research report that is not only a fascinating look at CX, but also a blueprint that you can use to develop your strategies moving forward — Experience 2030: The Future of Customer Service is Now.

In researching this global report, we surveyed some 4,000 consumer and brand panelists spanning dozens of countries, across multiple consumer, industry, and government sectors.

What consumers and brands told us was at times surprising, and always insightful. What we know for certain is that the future belongs to the brands who understand and embrace the importance of customer experience.

Our research identified five key themes driving the evolution of customer experience between now and 2030:

• Smart technology: Consumers don’t use digital, they are digital
• Immersive technology: Bridging the customer experience divide
• Digital Trust: The evolving nature of trust
• Loyalty in the digital age: Be a loyalty company, not a loyalty program
• Agility and automation: Better engagement through technology

If your brand is going to survive and thrive in the age of disruption, developing a culture where customer experience is your obsession is mission critical.

The research presented in Experience 2030: The Future of Customer Service is Now will help you develop strategies and evolve the state of customer experience within your organization, helping increase  customer profitability, streamline operations, and foster loyalty today, into 2030 and beyond.

Are you ready for the future of customer experience? Because your customers are ready. Get started today on the next iteration of your business—your customers are counting on you.

Complete the form on the right to download Experience 2030: The Future of Customer Service is Now.