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ServiceNow Publishes 2022 Global Impact Report Detailing ESG Progress
by Shelly Kramer | April 22, 2022

The News: In coordination with Earth Day, leading digital workflow company ServiceNow has released its 2022 Global Impact Report, which details its accelerating progress toward achieving ambitious environmental, social, and governance (ESG) goals. Read the full Press Release from ServiceNow here.

ServiceNow Publishes 2022 Global Impact Report Detailing ESG Progress

Analyst Take: ServiceNow prides itself on being a purpose-driven company committed to sustainable, long-term value creation. The digital workflow platform emphasizes that its environmental, social, and governance (ESG) goals are a vital part of its strategy, decision-making process, and company culture. This dedication is firmly reflected in ServiceNow’s Global Impact Report, which was released in conjunction with Earth Day.

ServiceNow’s belief in the centrality of ESG progress to responsible business leadership extends to the platform’s users. The report highlights the 2021 release of its integrated ESG Command Center, which includes an ESG Management product designed to help customers set and achieve their own ESG goals. Continual development of ESG solutions on the ServiceNow platform will enable users to identify and address risks and opportunities across the complex ESG landscape.

ServiceNow’s own ESG commitments and goals are ambitious and inspiring, providing a template (or at least food for thought) for other companies seeking to create sustainable, equitable, purpose-driven growth.

ServiceNow’s Global Impact Report Outlines Commitments, Goals

A few of the most notable details of ServiceNow’s Global Impact Report include the company’s decision to tie executive compensation to meeting its environmental and diversity goals, commitment to achieving Net Zero Emissions by 2030, and to providing users with a carbon neutral cloud in 2022. Diversity, Equity, and Inclusion (DEI) efforts are a tentpole of the company’s ESG framework, with goals including the achievement of systematic pay equity, increasing representation of diverse talent, and full distribution of its $100 million Racial Equity fund to drive sustainable wealth creation in minority communities.

I really appreciate how ServiceNow’s ESG and DEI goals are fully integrated into the company’s strategy, decision making, and company culture. Rather than side projects, they inform every decision in both internal and external development efforts. ServiceNow’s Global Impact Report demonstrates that the company is not only a leading voice in ESG and DEI, but continually working to empower their platform’s users to follow their lead in setting and achieving these important goals. Responsible business leadership is more than a buzzword – it’s a continual practice that enables the creation of sustainable, long-term value with a positive impact on organizations and the communities they serve.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

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About the Author

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”