Samsung is taking its blockchain efforts to another level. Sources close to the company report that the tech giant is looking to develop its own proprietary blockchain network as well as its own cryptocurrency, the Samsung Coin, at some point.
The Samsung blockchain news comes from Coin Desk Korea from an anonymous source “familiar with Samsung’s internal situation”. The information has not been confirmed but it aligns with a growing trend among finance and tech corporations. So far Facebook, JPMorgan, Japanese messaging service Line, and Japanese bank MUF are said to be building their own blockchain and cryptocurrency.
If Samsung is really building a blockchain network and cryptocurrency, it fits well with the Galaxy S10. The blockchain-focused S10 includes a cryptocurrency wallet that is compatible with Ethereum-based tokens. Samsung recently invested almost $2.9 million dollars into Ledger, a French cryptocurrency company.
There are clues that the company is working on something related to blockchain. Before the launch of the Galaxy S10, there were reports of trademark filings by Samsung related to blockchain terms, as well as filings for blockchain patents.
Samsung is betting the Galaxy S10’s blockchain features will appeal to more than just the crypto-zealots, and will reach a mainstream audience. Since the Galaxy S10 has over 40 million users, that’s a pretty safe bet. Read more on Technology Review.com.
Analyst Take: The value proposition of blockchain isn’t on the minds of ordinary, average consumers, at least yet, anyway. But I think that before we know it, it will be. At its essence, blockchain will change the way we do business and live our lives in a multitude of ways. Perhaps most importantly, and the thing that’s the most exciting about blockchain, is that it brings trust back into equation—something that’s in short supply these days. Why trust? Equifax hack, Target hack, Yahoo hack, ransomware attacks, phishing attacks, manipulation of election results, people lying about credentials on resumes, HR processes, you name it—personally identifiable information, credentials, customer data—today everything is vulnerable.
Blockchain is a shift from analog to digital and is personified by decentralization. Blockchain technology provides new ways of authentication, and is poised to change the way interactions and transactions are authorized. And it’s secure, thus the relevance of the concept of trust.
Is Samsung venturing into the blockchain space, developing its own blockchain network and crytocurrency? Of course they are! Why wouldn’t they? With the Galaxy S10 alone boasting over 40 million users, and with the blockchain features built into the phone, this is not a “will it happen” it is a “it is definitely happening and of course it is!”
Futurum Research provides industry research and analysis. These columns are for educational purposes only and should not be considered in any way investment advice.
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Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”