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Salesforce to Acquire Troops.ai According to New Signed Agreement
by Daniel Newman | May 11, 2022

The News: Salesforce will acquire Troops.ai according to new signed definitive agreement. Troops.ai is a leading provider of a revenue communications solution used to improve sales velocity, forecasting, visibility, and collaboration across teams.Troops.ai will become part of Slack. Read the full Press Release on Salesforce’s website.

Salesforce to Acquire Troops.ai According to New Signed Agreement

Analyst Take: Salesforce’s acquisition of Troops is a good move for the CRM company as it looks to further integrate Slack into its broader portfolio. Troops is a bot-based service that will connect directly with Slack and make it easier for sales teams to deliver real-time insights from systems of record that are part of Salesforce’s various platforms. The details of the deal were not disclosed, but it will likely close toward the end of July, close to the end of the second quarter of Salesforce’s fiscal year.

More Automation, Better Competitive Advantage

As I see it, this move makes sense as more organizations are turning to bots and automation to help employees with routine tasks. By adding this capability, customer-facing sales teams will be able to gather details about deals and customers in real-time to close new deals and support existing customers. Through automation, these organizations will gain a competitive advantage.

Automation is clearly part of Salesforce’s long-term strategy as it has recently introduced other low-code developer tools for Slack and a new automation suite for Salesforce Customer Platform 360. In our current business climate, employees are clamoring for tools to make their jobs easier and to allow them to spend more time on higher-value tasks. Salesforce is listening and delivering.

Despite recent market downturns that have hit software leaders and tech companies including Salesforce, I continue to believe that the future is promising for Salesforce. As enterprises set out to navigate a tougher economy, AI, Automation, Cloud and other technologies will become a critical investment for business growth and sustainability.

After record-breaking Q4 and fiscal year 2022 earnings, Salesforce is all but certain to see continued growth as it helps customers further drive digital transformation initiatives and revenue growth of their own. Its investments in diversification in areas like platform, analytics, and AI will be critical to net revenue expansion and meeting customers where they are in their digital transformation journey. The tools and advancements that Salesforce has made in recent months are helping companies work smarter and faster — not harder — something that will be paramount in the current economic climate. Salesforce’s acquisition of Troops serves as a nice tuck-in acquisition for the company and will contribute to its ambitions to make its users more productive with its tools.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

Other insights from Futurum Research:

Salesforce Flow Automation Suite Expands with Addition of Impressive New Features

Salesforce Renames Tableau CRM ‘Salesforce CRM Analytics’

Salesforce Reports Record Q4 and FY2022 Revenue as Strong Gains Seen in Subscription, Support and Professional Services Sales

Image Credit: Salesforce

About the Author

Daniel Newman is the Principal Analyst of Futurum Research and the CEO of Broadsuite Media Group. Living his life at the intersection of people and technology, Daniel works with the world’s largest technology brands exploring Digital Transformation and how it is influencing the enterprise. Read Full Bio