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Salesforce Renames Tableau CRM ‘Salesforce CRM Analytics’
by Shelly Kramer | April 21, 2022

The News: Salesforce is renaming Tableau its sales analytics platform. Previously known as Tableau CRM, it will now be called Salesforce CRM Analytics. The change reflects the product’s functions, which will expand to include new features and dashboards. Read reporting from TechTarget here.

Salesforce Renames Tableau CRM ‘Salesforce CRM Analytics’

Analyst Take: Salesforce’s sales analytics platform, previously known as Tableau CRM, has been renamed Salesforce CRM Analytics to better reflect product functions and reinforce that Salesforce CRM Analytics are natively built for users. This is the latest in a series of name changes that move away from the branding of acquired companies and signal Salesforce’s ownership of its platforms and tools.

Salesforce CRM Analytics is also expanding its functions through the release of additional vertical-specific integrations, Slack tools, and a new search analytics tool, all of which will roll out to Salesforce users this summer. This is a smart, strategic move on the part of Salesforce. Low-code and no-code applications are much in demand, and will no doubt continue to grow in popularity. By bringing purpose-defined machine learning analytics to its low-code, no-code offerings, Salesforce is substantially beefing up its ability to help businesses predict, prioritize, and seize opportunities when they matter most.

Salesforce CRM Analytics Provides New Native Features

Among the new functions users can expect from Salesforce CRM Analytics are revenue intelligence features for several of its vertical clouds, new integrations with Slack including machine learning sales predictions and analytics visualizations, and Search Insights, which makes dashboards and data sets discoverable to users through natural language processing. Net Zero Analytics, available now, provides data harvested from users’ business travel, procurement, vehicles, and stationary assets to compute carbon footprint and aid organizations in achieving their net-zero emissions goals.

All said, it’s an impressive package from Salesforce that will have a measurable impact on users’ ability to harness machine learning capabilities to drive progress and enhance growth. I’m glad to see Salesforce make the move to rebrand these products to reflect the proprietary nature of its tools as it continues to offer more native features to customers. Integrations with Slack continue to enable fast and effective collaboration and information sharing and Slack remains a legitimate contender in the collaboration platform arena. The new additions to Salesforce CRM Analytics are also squarely in line with the emerging trend in cloud computing that emphasizes analysis of smaller data sets to save time and effort while providing actionable insights.

Salesforce CRM Analytics appears poised to become a leading-edge product in machine learning and cloud computing, putting Salesforce in a strong position to continue dominating the sales data, analytics, and insight space.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

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Image Credit: Salesforce

About the Author

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”