The News: Pegasystems Inc. announced an expansion of its multi-faceted strategic partnership for digital transformation with Google Cloud at its PegaWorld iNspire virtual conference this week. The partnership, which will make Pega Cloud applications available on Google Cloud, provides additional cloud choice options to consumers and is aimed at helping facilitate digital transformation as well as cloud choice acceleration. Read the full Press Release from Pega.
Pega’s Expanded Partnership with Google Cloud Aimed at Facilitating Digital Transformation and Cloud Choice Acceleration
Analyst Take: Pega’s expanded partnership with Google Cloud announced at this year’s PegaWorld iNspire event is a win for consumer digital transformation and cloud choice capabilities. Pega’s long been a player in the automation space, with solutions focused on simplifying complex processes through streamlining and automation. Now that Pega Cloud applications will be available through Google Cloud, it potentially opens up a whole new customer base for Pega. The partnership means that clients can accelerate their digital transformation efforts through the combination of Pega’s low-code enterprise software and Google Cloud’s scalable cloud services offered in an as-a-service manner.
In addition to this combined digital transformation solution, which allows clients greater choice, flexibility, and support in how they deploy Pega and tailor their cloud environment to suit their unique needs, Pega and Google Cloud will collaborate on go-to-market activities and explore new use cases in targeted industries. Both companies need this, as Pega works to grow market share and Google Cloud continues to battle against cloud giants Azure and AWS for a bigger share of the cloud services market.
The companies plan to drive mutual growth and opportunity by working together on co-selling, field sales enablement, migration accelerators, and marketing activities. Pega and Google Cloud will also identify areas in which their combined capabilities can address use cases in industries including telecommunications, healthcare, and finance. With news out of Google Cloud this week around an exodus of VPs (including sales leaders) that is speculated to be driven by frustration with Google Cloud’s senior leadership and cultural issues, it would seem like more co-selling arrangements like this one with Pega make sense.
Cloud Choice Enhances Digital Transformation
In alignment with Pega’s Cloud Choice strategy, the partnership offers clients a second Pega Cloud option through Google Cloud. This combined solution enables clients to accelerate their digital transformation efforts along a secure and reliable pathway and provides the flexibility to adapt and scale according to their changing priorities and needs. American Pega Cloud clients on Google Cloud will have access to Pega Infinity applications, beginning with Pega Platform, by the end of June 2022. Additional solutions and regions will be rolled out over the next two years.
The partnership between Pega and Google Cloud provides choice and flexibility to clients as they undertake digital transformation efforts — important and impactful factors as enterprises balance digital transformation with other business changes. Pega’s collaboration with Google Cloud offers a powerful new growth channel and increased visibility to the software company as it seeks to help leading brands solve their biggest business challenges. I’m especially interested to see how/whether their combined capabilities will help drive market share.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.
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Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”