The News: Earlier this week Neat announced Neat Pulse, a comprehensive offering of support and management services that is designed to provide businesses easy, efficient, and reliable control over all their Neat devices. Read more from Neat here.
Neat Introduces Neat Pulse, a Comprehensive Offering of Support and Management Services to Deliver Complete Video Device Control
Analyst Take: I’ve been a fan of Neat since the company’s early days. Neat designs simple and elegant pioneering video devices for Microsoft and Zoom, all designed to make collaboration easy, effortless, and enjoyable. I like the sleek simplicity of their products, the passion and commitment of their leadership team, and the progress the company has made thus far in a somewhat crowded marketplace, despite being a fairly young organization. Neat’s introduction of Neat Pulse is the next iteration of the company’s offerings, and it’s all about affording device management and control capabilities within an organization.
This is more important today than ever, as our global hybrid workplace requires businesses to have easy, efficient, and reliable control over their video collaboration technology. Neat’s Neat Pulse includes premium technical support, extended warranty, and cloud device management and monitoring — all designed to make it easy for customers to configure, maintain, and update Neat devices. Here’s a look at the Neat Pulse dashboard so that it’s easy to see what devices are where, who’s using them, and easily control and manage them.
Neat Pulse complements Microsoft Teams Admin Center (TAC) and Zoom Device Management (ZDM) to provide Neat hardware-specific management features and comprehensive control of not only the meeting room software, but also the device. Neat Pulse also supports scalable, consistent video deployments, giving organizations complete control of all their Neat devices. Filtering capabilities in Neat Pulse makes it possible to see the status of individual devices across an organization, making it simple to see what needs updating, which is probably one of my favorite features. You can see the filtering dashboard here:
Customers Want Control Capabilities and Support: Neat Pulse Provides Just That
Neat’s Neat Pulse offers an incredibly simple yet powerful user interface with unique Neat-specific features that allow users to configure, maintain, and update their Neat devices from anywhere, individually, in groups or all at once. This includes the ability to change Neat firmware settings, apply settings profiles, secure remote control and other functions that are not available via ZDM and TAC for Neat devices. In the future, environmental and room usage data will also be provided through Neat Pulse.
I believe that support is becoming a key part of the value prop that collaboration device makers provide, as customers want solutions that are easy to set up and use, and they also want tech support when they need it so that problems can be quickly and easily resolved. The support provided by Neat by way of its Neat Pulse offering is all about ensuring that all Neat meeting spaces are up and running reliably, so that users can have more productive meetings and fewer headaches. Neat Pulse also provides customers with an extended warranty as well as with priority queuing for support help when needed.
Neat Pulse will begin customer field trials now, with general availability in spring 2023, and will be sold exclusively through Neat global Channel Partners.
Wrapping up, more businesses are deploying video technology across their workforce. It is critical that the technology allows businesses to have easy, efficient, and reliable control over their video collaboration technology. All in all, I see Neat delivering in a big way with this Neat Pulse offering.
On a final note, Neat announced a few weeks ago the expansion of its leadership team and the appointment of Todd Meister as Chief Operating Officer, a newly created role where he will lead Neat’s GTM strategy across sales, channels, ops, and marketing. I see this as great news for Neat, its channel partners, and customers, and bodes well for the company’s continued success. Looking forward to continued good things from the team at Neat.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.
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Image Credit: Neat
Author Information
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”
