Luminar Enables Mercedes-Benz Next-Generation of Autonomous Vehicles
by Michael Diamond | February 24, 2023

The News: Luminar and Mercedes-Benz announced an expanded partnership where Mercedes-Benz will leverage Luminar’s Iris sensors to help Mercedes-Benz enable its next-generation vehicles with enhanced automated driving capabilities by mid-decade. See the release from Luminar here.

Luminar Enables Mercedes-Benz Next-Generation of Autonomous Vehicles

Analyst Take: The partnership between Luminar and Mercedes-Benz is a strong indicator of reality that the market momentum for computer-assisted driving is large, exciting, and expected to grow at a fast clip over the next several years as consumers and the business-to-business markets embrace the trend.

Noted for its excellent engineering, premium vehicles, services, and safety standards, it makes sense that Mercedes-Benz wants to stay ahead of the innovation curve by continuing to partner with a key player in the driver assisted technology market that already has an impressive line-up of customers such as Volvo and Audim to name a few. Fundamentally, Mercedes-Benz is committed to offering cutting edge and premium driving experiences and features to its vehicles for its customers to leverage – and Mercedes-Benz customers expect them.

For its part, Luminar will provide its next-generation Iris LIDAR and accompanying software that uses longer waves of laser light that can help identify objects such as animals, people, and others on the road at longer ranges that are less reflective, which is a highly critical piece for autonomous driving; especially in situations with drivers who might have slower reflexes or vision problems, and every precious second counts.

The deal between with Luminar and Mercedes-Benz is multi-billion in nature and Mercedes-Benz expects to roll out the technology in its production vehicles by mid-decade. The technology will enable Mercedes-Benz Drive Pilot Level-3 autonomous system that is based on SAE standards where the car does the driving, but the driver needs to be ready to take control of the vehicle at any time.

As indicated earlier, the market for computer assisted driving continues to gain traction with consumer and business-to-business markets. We feel Luminar’s Iris LIDAR will be a key linchpin and moving the market forward in the future based on its excellent traction from notable automotive manufacturers. It also makes sense that drivers will be more comfortable with Level-3 autonomous vehicle functionality in the future since they can traverse between automation and human intervention when needed.

My colleague Daniel Newman and his co-host of The Six Five Webcast, Patrick Moorhead of Moor Insights and Strategy, discussed the partnership between Luminar and Mercedes-Benz in a recent episode. Check it out here and be sure to subscribe to The Six Five Webcast so you never miss an episode.

Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.

Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.

Other insights from Futurum Research:

Luminar and Mercedes-Benz Team Up to Advance Development of Automated Driving Technology

The Six Five On the Road at CES 2023 with Luminar and Joanna Buttler, Daimler Truck AG

CES 2023: Luminar Shines with New Volvo and SAIC Deals and 3D Mapping and Lidar Demos


About the Author

Michael Diamond is an industry analyst and foresight professional with 25 years of experience in the IT channel and market research industry. He is a route-to-market expert covering desktop and mobile devices, collaboration, contact center, ProAV, data center infrastructure, and cybersecurity. Prior to joining Futurum Research, Michael worked for The NPD Group as the sole industry analyst covering indirect channels, cybersecurity, SMB and vertical market trends, data center infrastructure (e.g., enterprise storage, servers, networking), ProAV and PCs. He has been quoted by media outlets such as Bloomberg, Kiplinger, TWICE, OPI (Office Products International), Apple World today, Dark Reading, Enterprise Storage Forum, Credit-Suisse, Footwear News, CRN (Computer Reseller News), Channel Futures and Into Tomorrow.  Michael has presented at myriad events including The Channel Company’s Xchange, The Global Technology Distribution Council’s summit, SMB TechFest and more.