The News: Lenovo recently announced its new Lenovo ThinkPhone smartphone targeted at business-to-business users leveraging Qualcomm’s Snapdragon 8+ Gen 1 system-on-chip (SOC). See the full Press Release from Lenovo here.
Lenovo Unveils its New ThinkPhone Leveraging Qualcomm’s Snapdragon 8+ Gen 1 SOC
Analyst Take: The new Lenovo ThinkPhone outfitted with Qualcomm’s Snapdragon 8+ Gen 1 SOC is targeted at B2B users wanting a premium device that can seamlessly interact as an extension to their commercial notebook. I believe this will resonate in the B2B market for a number of reasons.
From a procurement professional perspective, it makes sense that organizations are already comfortable with the durability, quality, and security of Lenovo devices.
In fact, as of the third quarter of 2022, Lenovo commanded the number one spot for PC shipments from a unit share perspective at 22.7 percent.
In addition, the company has excellent market share in the commercial market, with a strong partner ecosystem extending into multiple vertical markets. Thus, adding a device that has the same look and feel of its ThinkPads that can easily interact with one another is a smart move.
Lenovo ThinkPhone Features and Capabilities
From a features and capabilities standpoint, the Lenovo ThinkPhone has excellent photo capabilities, and is durable, secure, and easy to use. As mentioned, the Lenovo ThinkPhone uses Qualcomm’s Snapdragon 8+ Gen 1 mobile platform that includes triple 18-bit ISPs along with excellent artificial intelligence capabilities. Although the mobile platform itself is capable of up to 200-megapixel photo capture, the Lenovo ThinkPhone camera is capable of 50 megapixels, which is perfect. In fact, having the 50-megapixel camera will be highly useful for job functions such as insurance agents, building inspectors and others leveraging digital cameras for day-to-day activities.
From a durability perspective, the Lenovo ThinkPhone is MIL-STD 810H and IP68 certified, which means the device has been tested for more ruggedized conditions that include shock resistance, vibration, jolts, drops, high temperature, low temperatures, and being submerged in water at certain depths. The device is also lightweight with aramid fiber coupled with being outfitted with Gorilla Glass Victus that helps thwart scratches and cracks.
The Lenovo ThinkPhone also includes a 6.6-inch OLED screen and has a maximum screen brightness of 1200 nits. The device includes a 5,000maH battery, which the company mentioned can last up to 36 hours and also supports 15-watt wireless charging.
From a timesaving perspective, a key feature I think will resonate with users is its Unified Clipboard, a feature that is under its Think 2 Think connectivity. In a nutshell, the feature allows the user to easily copy pictures or other documents and easily share with the Lenovo ThinkPad. A key scenario might be an insurance agent taking a photo from an accident scene and then being able to write a report from the car once his or her investigation is done.
From a security perspective, the Lenovo ThinkPhone includes myriad security features such as ThinkShield, Moto Secure, Moto OEMConfig and Moto Device Manager. What I like about Moto OEMConfig and Moto Device Manager is that it allows organizations to deploy and manage device fleets very easily.
Wrapping it up, the Lenovo ThinkPhone is an excellent device targeted at the B2B market for users wanting a device that seamlessly connects easily with the ThinkPad. The Lenovo ThinkPhone leverages the powerful Qualcomm Snapdragon 8+ Gen 1 mobile platform. With its excellent security and ruggedized features, I see this as being tremendously successful. I know I’m looking forward to trying it out.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
Analysis and opinions expressed herein are specific to the analyst individually and data and other information that might have been provided for validation, not those of Futurum Research as a whole.
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Michael Diamond is an industry analyst and foresight professional with 25 years of experience in the IT channel and market research industry. He is a route-to-market expert covering desktop and mobile devices, collaboration, contact center, ProAV, data center infrastructure, and cybersecurity. Prior to joining Futurum Research, Michael worked for The NPD Group as the sole industry analyst covering indirect channels, cybersecurity, SMB and vertical market trends, data center infrastructure (e.g., enterprise storage, servers, networking), ProAV and PCs. He has been quoted by media outlets such as Bloomberg, Kiplinger, TWICE, OPI (Office Products International), Apple World today, Dark Reading, Enterprise Storage Forum, Credit-Suisse, Footwear News, CRN (Computer Reseller News), Channel Futures and Into Tomorrow. Michael has presented at myriad events including The Channel Company’s Xchange, The Global Technology Distribution Council’s summit, SMB TechFest and more.