The News: Five9 has become the official customer contact center software provider for the European Tour group in a multi-year collaboration deal. The golf tour group will gain access to Five9’s cloud contact center solutions. The European Tour will also use Five9’s AI-powered Intelligent Virtual Agent to provide a digital concierge service for players, partners, and fans. Read the full Press Release from Five9 here.
Five9 Becomes Official Customer Contact Center Software Partner of European Tour Group
Analyst Take: This partnership between Five9 and golf’s European Tour group is yet another great example of sports leaning into the power of technology — and it will greatly benefit all parties involved. Through the use of automation and Five9’s AI-driven Intelligent Virtual Agent, the European Tour endeavors to provide a better experience for all, improving communication and logistics for fans, players, and corporate sponsors. That’s a big win all the way around.
I just spent time with the Five9 team at Enterprise Connect 22 this past week, and know the company is laser focused on helping clients and partners deliver the best experiences and customer service. This partnership is another example of the power of contact center and the technology that powers best in class experiences. Five9’s cloud contact center and related technologies from digital engagement to workflow automation empowers businesses to create more human, more customer centric customer experiences and I’m always a fan of that.
The Five9 European Tour Group Partnership is All About Driving Innovation
While golf might not be the sport you think of when you think of technology partnerships, the European Tour has been blazing the trail. The sports group has been a leader in the use of technology in the sport, turning to cloud-based technologies to drive innovation. The partnership with Five9 is another step forward for the European Tour group and is all about leveraging technology to drive innovation and making experiences rewarding for all involved.
I believe that this is a smart move for Five9. The company will benefit from the partnership, expanding their reach into a burgeoning sports market and expanding the company’s international footprint and brand recognition. With hospitality and branding opportunities at key tournaments throughout the season, this partnership with the European Tour will help Five9 with increased brand awareness and will potentially drive new opportunities with other business partners.
Five9 is Making a Name for Itself
Five9’s partnership with the European Tour is just the latest victory for the company, continuing their upward growth trajectory. Five9 closed out 2021 with record high revenue, further illustrating both the need for and the power of cloud contact centers solutions. I’m impressed by what I’m seeing from Five9 thus far, and I’m sure that this partnership will only continue that trend for the future.
Disclosure: Futurum Research is a research and advisory firm that engages or has engaged in research, analysis, and advisory services with many technology companies, including those mentioned in this article. The author does not hold any equity positions with any company mentioned in this article.
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Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”