In today’s marketplace, brands need to differentiate themselves by delivering a unique, real-time customer experience across all touch points—one that is based on solid, connected business strategy driven by data and analytics. This survey, conducted by Harvard Business Review Analytic Services, examines how brands can gain the ultimate competitive advantage by unifying the analytics life cycle from data to discovery to deployment.
Real-Time Analytics. The Key to Unlocking Customer Insights & Driving the Customer Experience, offers a clear look at how your peers are pursuing real-time analytics as well as their reasons for doing so. Through the insights and experiences of business leaders who are using analytics to inform their customer experience, this survey will shed light on:
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