New Microsoft Azure Data Share Service Helps Companies Share (and Maybe Sell) Data
Microsoft’s Azure Data Share service was announced a couple of weeks ago at Microsoft’s Inspire Partner Conference in Las Vegas. Azure Data Share is focused on allowing customers to share and monetize their most valuable data. The announcement of Azure Data Share launch hits the market at a time when many consumers and businesses have serious concerns about the use and monetization of data by tech companies. Read more about Microsoft Azure Data Share on the Microsoft blog.
Analyst Take: Coming out of Microsoft Inspire, this news got my attention—for more than the obvious reason. In an age where customer data is more valuable, and more difficult to get, manage, utilize, and share than ever before, this move by Microsoft and addition to the Azure cloud makes sense.
What is Microsoft Azure Data Share?
The Problems This Solves
For businesses of all sizes, managing data is not easy, and for the enterprise, massive amounts of data, from a myriad of different stakeholders, makes it even more complex. Sharing, both inside and outside the enterprise can be complicated, depending on the volume of data. Sharing might happen by way of FTP, or APIs like ShareFile, WeTransfer, SendAnywhere, etc. These services might have limits on file sizes that impact the transfer of datasets and, more importantly, might not meet enterprise compliance, regulatory, control, and data privacy needs.
For Microsoft customers, when you can opt for functionality that’s already part of the cloud services your company is using, the fully managed Azure Data Share is a perhaps a no-brainer solution to a complicated problem.
From a market share standpoint, it’s a point of differentiation that might well entice an enterprise prospect over to the Azure cloud.
Azure Data Share Use Cases – and The Monetization That’s Likely Next
I can certainly see a variety of use cases—the easy ones, as mentioned by Microsoft in its announcement, like retailers using these data sharing capabilities for ease of forecasting, inventory management, forecasting, etc., or within the financial industry.
What I’m more interested in is the ability of Microsoft customers to use the Azure Data Share platform to share, and potentially sell, data to their customers, parties, and third-party vendors. If I’m a Microsoft enterprise customer or a vendor partner and I have data that might be of value to a third party, and I can securely and efficiently share, and/or control that data, it has monetary value that extends well beyond the ease afforded by Microsoft’s Azure Data Share platform.
In its announcement, Microsoft indicted they are leaving the monetization that’s possible through this data sharing platform to its customers. For now. It’s not at all hard to see how long term this could turn into a data marketplace and an additional revenue stream for Microsoft.
Related content from the Futurum team:
As a brand strategist, she has decades of experience helping global companies with marketing challenges, driving strategy and digital transformation for B2B brands across multiple verticals, with a strong track record in software technologies and all things technology-related.
She covers transformative trends in B2B marketing and sales, digital transformation, customer experience, and marketing technology, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. Shelly offers valuable insights for enterprises of all sizes.
Latest posts by Shelly Kramer (see all)
- IoT Cybersecurity Improvement Act Calls for Deployment Standards - August 21, 2019
- Broadcom Growth by Acquisition Strategy Continues with $10.7B Symantec Acquisition - August 9, 2019
- JPMorgan’s 5-year Agreement with AI-Powered Startup Persado is Only the Beginning of Advertising Agency and Financial Services Transformation - August 8, 2019