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Our analysts and researchers are always on the lookout for emerging trends and technologies that can help our clients as well as business leaders gain insights to help them succeed. To help you to stay up-to-date with the constant change that is technology and digital transformation, we present the inaugural edition of Futurum Weekly.
The NBA is broadcasting one game per week in VR. Here’s how they do it.
[ Wired ]
Google wants its Assistant to be more than mobile and occupy a physical space in your home with the introduction of its Google Home smart device. The question is how will the current form of Assistant fit into the home? [ Android Central]
Ford’s next-generation driver assist takes a big step toward having a fully autonomous vehicle in your driveway. [Engadget]
Is the MacBook Pro’s Touch Bar just a gimmick? Will that be enough to justify the higher price and will people buy it? [Recode]
Automation service provider IFTTT unveils new ‘applets’ extending functionality beyond the familiar ‘recipes.’ [DigitalTrends ]
Is Pokemon Go changing consumers’ attitudes toward location services even in the face of online privacy concerns? The answer may surprise you. [eMarketer ]
The iPhone maybe seen as the mobile leader, but when it comes to global domination, Android is the reigning king. [DigitalTrends ]
Wondering if your PC is ready for VR? Futuremark’s trying to make that question easier to answer with a new benchmarking suite designed specifically for virtual reality. [ Engadget ]
Photo Credit: claritacunha Flickr via Compfight cc
Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years' experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly's coverage areas include Collaboration/CX/SaaS, platforms, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”