Learn to transform your business into a dragon: an agile company fit to adapt, innovate and thrive even in disruptive times.
Unlike unicorns, which, for all their popularity, tend to rely on risky and experimental business models, dragons are established companies that continue to leverage their original startup mentality to systematically innovate their way to profitability. Maybe the best part about the dragon model is that, equipped with the right roadmap and the right set of tools, any business can learn to become more agile and transform itself into a dragon.
Dragons are not built merely on potential and popularity, but on purposeful reinvention, scalable market dominance, and commitment to long term success. In this book you will learn:
Customer expectations have changed. Obstacles that once protected companies from competition have all but been erased. We need to turn disruption from a threat into an advantage. Take charge of your company’s direction or die.
Daniel Newman is the Co-CEO of V3B, a B2B Digital Marketing Agency, CEO of Broadsuite Media Group and a five-time Amazon Best Selling Author. Speaking on Technology, Marketing and Social Business, Daniel is also a frequent contributor to Forbes, Entrepreneur and The Huffington Post.