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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
    Learn More

  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
    Learn More

  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI
Lisa Martin

How Modern Marketing is Enabling Domino Data Lab to Unleash the Power of AI

Lisa Martin shares her insights on modern MarTech with Thomas Been, CMO of Domino Data Lab. They unveil the essence of modern marketing, discuss understanding audience motivations (the art) and how to swiftly address customer needs (the science).
Enterprising Insights, Episode 22 - Zendesk and Avaya Analyst Day Recaps
Keith Kirkpatrick

Enterprising Insights, Episode 22 – Zendesk and Avaya Analyst Day Recaps

In this episode Keith Kirkpatrick discusses the news coming out of the Zendesk and Avaya Analyst Days, focusing on new product enhancements around AI, corporate strategy, and automation.
Adobe Announces Firefly Image 3 Model and Photoshop Enhancements
Keith Kirkpatrick

Adobe Announces Firefly Image 3 Model and Photoshop Enhancements

New GenAI Model Provides Greater Accuracy and Detail and Faster Generation
Keith Kirkpatrick, Research Director with The Futurum Group, covers Adobe’s beta release of Firefly Image 3 Foundation Model and a new beta version of Photoshop, which includes new features and capabilities.
5G Factor: New Cloud, Edge & API Moves
Ron Westfall

5G Factor: New Cloud, Edge & API Moves

An Assessment of The Key 5G Ecosystem Developments Including Azure Private MEC Inroads, New VMware Telco Cloud 4.0 Moves, and Vonage Singtel API Alliance
The Futurum Group’s Ron Westfall and Tom Hollingsworth review recent high impact telco cloud, MEC, and APIs moves including the progress of Azure Private MEC in supporting manufacturer private 5G network implementations, VMware Telco Cloud Platform Release 4.0 ready to ease VNF and CNF use, VMware Telco Cloud Platform RAN benefits, and how the Vonage Singtel partnership is uplifting overall API prospects.
HPE Galvanizes Wi-Fi 7 with Launch of New Breakthrough APs
Ron Westfall

HPE Galvanizes Wi-Fi 7 with Launch of New Breakthrough APs

HPE Aruba Networking Launches High-Capacity Wi-Fi 7 Access Points Delivering Breakthrough Innovations Across Enterprise Security, AI, and IoT Capabilities
The Futurum Group’s Ron Westfall examines why the new HPE Aruba Networking 730 Series Campus APs provide the performance and efficiency breakthroughs essential to improving business and operational outcomes.
Google's Workload Optimized Infrastructure at Next '24 - Six Five On the Road
Daniel Newman

Google’s Workload Optimized Infrastructure at Next ’24 – Six Five On the Road

Mark Lohmeyer, VP & GM at Google Cloud, shares insights on how Google Cloud's strategy is revolutionizing infrastructure options for diverse workloads through system-level optimizations and the introduction of leading-edge solutions like the Axion CPU.
Navigating the AI-Fueled Future: Insights from Google Cloud Next '24
Daniel Newman

Navigating the AI-Fueled Future: Insights from Google Cloud Next ’24

Unveiling the Latest Advancements in AI, Cloud, and Application Development
The Futurum Group’s Daniel Newman reviews the highlights of Google Cloud Next ‘24 and provides a wrap-up for the event and insights into the future of AI development and adoption.
SAP Announces RISE with SAP Add-On Packages for SAP S4/HANA Migration
Keith Kirkpatrick

SAP Announces RISE with SAP Add-On Packages for SAP S4/HANA Migration

New Packages Designed to Assist Businesses with Finance and Supply Chain Transformation
Keith Kirkpatrick, Research Director at The Futurum Group, covers the new RISE with SAP add-on packages for finance and supply chain modernization, which are designed to aid in the migration to SAP’s S4/HANA cloud ERP.
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