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A Modern Approach to Advisory, Research, Intelligence, Media, and Go-to-Market.

Anticipate tectonic shifts in your market to leverage disruptive innovation in your strategy and go-to-market approach.

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Why The Futurum Group?

The Futurum Group’s analysts, researchers, advisors, content creators, and marketing experts help business leaders anticipate and understand shifts in their industries and build strategies that leverage disruptive innovation. We work in analysis and research, and take that insight and knowledge  further, engaging all the way through the go-to-market process.

Access unparalleled advice and insight.

  • Make strategic, data-driven decisions.
  • Access deep technical knowledge.
  • Stay abreast of technology trends, news, and earnings.
  • Work with hands-on analysts across the executive, analyst relations, and product marketing teams.
  • Find a true competitive edge.
  • Work with analysts featured across TV, print, online, webcast, and social channels.
  • Be part of the story with analysts who appear regularly in premier media outlets such as Forbes, MarketWatch, Bloomberg, CNBC, BBC, and more.
  • Connect with your audience through the 1.2+ billion social media impressions of The Futurum Group.

Amplify your story where buyers read, watch, and listen.

Activate buyers, influencers, and decision-makers.

  • Engage your audience with a compelling conversation.
  • Propel prospects through the buyers’ journey with insight-driven custom content.
  • Accelerate your pipeline with ABM and sales enablement.
  • Improve your competitiveness immediately with a C-suite strategy session.
  • Drive coverage within days with an analyst relations product briefing.
  • Get your campaign assets to market in weeks, not months.
  • Know in near real-time the impact and coverage for your business.

Achieve rapid, measurable results.

  • Our Functional Groups and Business Units

    The Futurum Group's strategic business units focus on high-tech research, market intelligence, analysis, testing, media services, and go-to-market services.

  • Futurum Research

    Futurum Research provides in-depth research and insights on global technology markets.
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  • Futurum Network

    Futurum Network’s digital media platform provides daily news and analysis, combined with editorial insight and features.
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  • Futurum Labs

    Futurum Labs provides testing and validation services that enable our clients to create data driven materials and tools to highlight competitive advantages and differentiation to their IT customers.
    Learn More

  • Futurum Intelligence

    Futurum Intelligence provides on-demand, syndicated market studies and visualization dashboards that inform with precision and depth to provide critical decision insight for strategists, product management, and marketers.
    Learn More

  • Visible Impact

    Visible Impact offers go-to-market support across messaging, content development, buyer activation, and sales enablement.
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Our Practice Areas

The Futurum Group’s extensive industry experience delivers reliable research and data, thought leadership, and current actionable advice to help you with your strategy and go-to-market efforts.

Are you ready for a modern approach to advisory, research, intelligence, media, and go-to-market?

Latest Insights

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ServiceNow Posts Strong Q1, Driven by Big Deals and Subscriptions
Daniel Newman and Keith Kirkpatrick

ServiceNow Posts Strong Q1, Driven by Big Deals and Subscriptions

Generative AI-Powered Workflows Are Helping to Fuel Performance Across All Key Business Areas
The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover ServiceNow’s Q1 2024 earnings and discuss how the company has successfully leveraged generative AI across its platform to drive revenue growth.
IBM's Anticipated Acquisition of HashiCorp
Paul Nashawaty and Sam Holschuh

IBM’s Anticipated Acquisition of HashiCorp

A Game-Changer in the Cloud Software Space
The Futurum Group’s Paul Nashawaty and Sam Holschuh provide their insights on the convergence of IBM, Red Hat, and now potentially HashiCorp and the compelling synergy in terms of developer tools, security offerings, and automation capabilities.
Alphabet Earnings Analysis: Navigating AI and Cloud Computing
Steven Dickens and Keith Kirkpatrick

Alphabet Earnings Analysis: Navigating AI and Cloud Computing

Google Announces Q1 2024 Earnings, Powered by Revenue Gains across Cloud, Advertising, AI, and Search
The Futurum Group’s Steven Dickens and Keith Kirkpatrick cover Google’s Q1 2024 earnings and discuss how the company’s innovations across cloud, workflows, and AI are helping it to drive success.
Intel Q1 2024 Results: New Reporting Structure with Top Bottom Beat
Ron Westfall and Daniel Newman

Intel Q1 2024 Results: New Reporting Structure with Top Bottom Beat

Intel Showed Progress in Q1 2024 Results Led by Double-Digit Growth in Intel Products and Intel Foundry Delivering Breakthrough Intel 3 Production
The Futurum Group’s Ron Westfall and Daniel Newman assess Intel Q1 2024 results and why Intel’s new foundry operating model provides transparency and the new Intel Products immediately bolster the Intel enterprise AI proposition.
AWS's Bold New Tools Combine Customization and Security
Steven Dickens

AWS’s Bold New Tools Combine Customization and Security

Bedrock’s New Enhancements Are Designed to Streamline the Development of Advanced Generative AI Applications
Steven Dickens, Vice President and Practice Lead at The Futurum Group, provides his insights into the announcements from AWS on the enhancements to Amazon Bedrock, including Custom Model Import, Model Evaluation, and advanced Guardrails.
Security Bonanza - Infrastructure Matters, Episode 38
Krista Macomber, Camberley Bates and Steven Dickens

Security Bonanza – Infrastructure Matters, Episode 38

In a discussion that spans significant financial movements and strategic acquisitions to innovative product launches in cybersecurity, hosts Camberley Bates, Krista Macomber, and Steven Dickens share their insights on the current dynamics and future prospects of the industry.
Lenovo’s New ThinkCentre Desktops Showcase On-Device AI Improvements
Olivier Blanchard

Lenovo’s New ThinkCentre Desktops Showcase On-Device AI Improvements

The New ThinkCentre Desktops Are Powered by AMD Ryzen PRO 8000 Series Desktop Processors
Olivier Blanchard, Research Director at The Futurum Group, shares his insights about Lenovo’s decision to lean into on-device AI’s system improvement value proposition for the enterprise.
IBM Q1 2024 Earnings: A Deep Dive into Hybrid Cloud and AI Strategy
Steven Dickens

IBM Q1 2024 Earnings: A Deep Dive into Hybrid Cloud and AI Strategy

Steven Dickens, Vice President and Practice Lead, at The Futurum Group, provides his insights into IBM’s earnings and how the announcement of the HashiCorp acquisition is playing into continued growth for the company.
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